How Belned achieved 24/7 service in just one month with Chatwize
Belned, the specialist in glazing products since 1978, has been renowned for its quality, craftsmanship and personal service for decades. With the launch of their new website, developed by SenS Marketing, Belned aimed not only to modernise their online presence but also to better guide customers in finding the right products and solutions.
To strengthen this customer-focused approach, Belned chose the AI chatbot from Chatwize. This digital assistant answers frequently asked questions, provides targeted product advice and automatically directs customers to the most relevant items. Thanks to real-time notifications, the team can immediately see which questions come in and how the chatbot successfully handles them.
This way, Belned continues to deliver the same level of service and personal attention online that customers have valued for decades.
“Great collaboration! Chatwize proactively thinks along to achieve the best possible result together.”
The impact, in numbers
- 100%
Conversations resolved without staff involvement
- 43+
Questions automatically handled in the first month
A chatbot that feels like Belned itself
At Chatwize, we don't believe in simply “installing a standard chatbot.” We create a digital assistant that reflects the company's identity, tone of voice, visual style and service promise.
The result? A digital assistant that not only provides answers but truly feels like an extension of the Belned team.
For Belned, this meant:
- A chatbot fully aligned with their branding and tone of voice
- Responses that feel warm and helpful, rather than cold and corporate
- Seamless integration with their webshop, so customers land directly on the right page
Results that matter — in the very first month
The Chatwize AI chatbot delivered visible results for Belned in a very short time. In the first month alone, it handled 43 unique customer conversations completely automatically, without any involvement from staff. This allows the team to fully focus on more complex requests and personalised advice.
In addition, the chatbot helps customers quickly find what they need by displaying clickable links to the most relevant pages in the webshop. This makes the purchasing process faster and more user-friendly, ensuring customers don't have to wait for a response from the service team.
With these results, the chatbot proves its value as a true 24/7 digital assistant — not only automating customer enquiries but also elevating Belned's service to the next level.
In Belned style: from colour to tone of voice
The AI chatbot on Belned's website is not a standalone add-on, but feels like a fully integrated part of the company. From the very first impression, the visual design aligns perfectly with the brand identity, and the tone of voice mirrors the way Belned has communicated with customers for years: professional, friendly and attentive.
The chatbot automatically detects the customer's language and adapts seamlessly. With support for more than 95 languages — without any extra configuration — every visitor can be helped immediately in their own language.
Thanks to this personal tailoring, visitors don't experience the chatbot as an anonymous virtual assistant, but as a familiar Belned point of contact — someone who understands them right away, guides them and directs them to exactly the information or products they're looking for.
Next step: closer to customers
At Belned, it's not just about technology — it's about personal connection. That's why the chatbot was given its own name: Lynn, making every interaction feel more familiar to customers.
When customers ask questions about products, Lynn not only directs them to the relevant product page but also follows up by asking if they have any additional questions. This keeps the conversation approachable and encourages customers to share more, creating valuable interactions.
Customers can also easily provide feedback on Lynn's responses. Belned uses these insights to continuously improve the chatbot, ensuring it aligns more closely with customer needs and expectations over time.
With this approach, Belned keeps refining its service — with a digital assistant that not only answers questions but actively engages in conversation and grows alongside its customers.
Fully on-brand
The chatbot was visually tailored to the Belned.nl brand and slots seamlessly into the website design.
Discover the impact yourself
Ready to make this happen for your team?
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