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What we learn from our customers
About AI assistants on your website: what they deliver, what they cost and where they go wrong. With figures from real implementations.
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18 articles
Customer service5 min read
Does an AI chatbot train on your customer data? What really happens to it
Does an AI chatbot learn from what your customers type? No. The difference between training, processing and storing, and five questions to vet any vendor before a chatbot goes on your site.
Industries7 min read
An AI assistant for your care organisation's website: fewer calls about what is already there
How does the waiting list work, what is the difference between dementia care and physical care, how big is a room? It is on the website, but people cannot find it and call. How an AI assistant answers those questions, without personal data.
Customer service9 min read
Automate customer service with AI: how 6 small businesses did it
Which customer questions should you automate and which not, how do you do it in five steps and what does it cost? With real figures from Hypadvies, Bestel-verf, Innovi and three other small businesses.
Industries8 min read
AI chatbot for rental companies: from question to booking
Availability, price and terms: at a rental company every question hides a booking. How an AI chatbot answers those questions, probes per rental type and captures a complete request instead of a missed opportunity.
Industries7 min read
AI chatbot for law firms: automating client intake
Every new matter starts with the same ten minutes of questions. How a law firm or independent lawyer hands intake over to an AI chatbot, with follow-up questions per practice area, and why a usable summary lands in the inbox instead of a bare phone number.
Customer service9 min read
8 implementations, 5 patterns: what AI chatbots really do
Eight customers, eight sectors, one striking outcome: the same five patterns keep returning. What they are, and how to use them in your rollout.
Customer service8 min read
AI chatbot vs live chat: when to use which?
When to choose AI, when a human, and when both? Comparison table, 6 moments AI wins, 5 where humans still win, and the hybrid split that works.
Customer service11 min read
AI chatbot for SMBs in the Netherlands: complete guide
Complete SMB guide for AI chatbots: why no-code is essential, what realistic ROI looks like in 3-6 months and how to launch in 30 days. With examples.
Customer service6 min read
How Hypadvies automated 91.8% of mortgage questions
An independent mortgage advisory firm now resolves 91.8% of incoming questions automatically, appointment booking included. The concrete choices they made and what an advisory firm can copy.
Tutorials7 min read
Integrate an AI chatbot in your website (5 ways)
How to connect an AI chatbot to your website without code: 5 placement patterns, comparison table per CMS, and the 5 things to test before launch.
Industries7 min read
AI chatbot for e-commerce: 3 webshops, 1 pattern
Bestel-verf, Onlineborenkopen and Maatwerkverpakkingen sell entirely different things. Their chatbot approach is strikingly identical. Here's the overlap.
Customer service5 min read
After hours: the silent majority of customer questions
35-65% of customer questions arrive outside office hours, at every client. Who's asking, what they want, and why this is the moment for automation.
Industries7 min read
AI chatbots for healthcare: 5 fundamentals to nail first
Privacy, escalation, language, urgency and tone: before you roll out a healthcare chatbot, these five fundamentals must be in place. A practical checklist drawn from real deployments.
Product8 min read
The honest ROI of an AI chatbot, with the formula
Stop with fantasy ROI. An honest formula, four real cost lines and a calculation grounded in actual data. Including when a chatbot is not worth it.
Marketing7 min read
Qualify leads without code: from first question to CRM
Why classic lead forms underperform, the 3 questions you actually want answered, and how to land a clean lead record in your sales team's CRM via a webhook.
Industries8 min read
AI chatbot for financial services: the compliance check
GDPR, DORA and MiFID-II in one post. What never to delegate to a bot, which logging is required and when you must be able to prove authorship.
Tutorials8 min read
A multilingual AI chatbot live in one day: practical guide
From empty dashboard to a chatbot helping customers in their own language, no developer required. Includes the ten test questions to ask before going live.
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